18 - 19 September 2018, Dubai

Exhibitors Profiles

Stand No: B13
Beckhoff implements open automation systems based on PC Control technology. The product range covers Industrial PCs, I/O and Fieldbus Components, Drive Technology and automation software. Products that can be used as separate components or integrated into a complete and seamless control system are available for all industries. The Beckhoff “New Automation Technology” philosophy represents universal and open control and automation solutions that are used worldwide in a wide variety of different applications, ranging from CNC-controlled machine tools to intelligent building automation.
Products and Services offered in the Middle East:
Beckhoff Automation GmbH has a fully owned regional subsidiary office in Dubai, UAE as part of its tightly knitted sales network with branch offices and distributors all over the world. The regional office in Dubai is operating from the Dubai Silicon Oasis as Beckhoff Automation FZE and has in built facilities for application design and development, product support, training, sales and marketing activities. As part of their commitment, they provide strategic support to customers locally and facilitate faster implementation of their New Automation Technology in the growing Middle East markets for building controls and building management systems, infrastructure, home automation, remote control, process industry, water and wastewater automation systems and solutions.

Product Offering:
·         Industrial PCs
·         EtherCAT Terminals 
·         Ultra-Compact IPCs
·         Lightbus 
·         Panel PCs
·         Infrastructure components
·         Customized Panel PCs
·         Software and protocols 
·         Control Panel
·         IoT connectivity
·         Embedded PC 
·         IP67 terminals 
·         PLC
·         Servo Drives 
·         IOs 
·         Servomotors 
·         Safety terminals 
·         Linear Servomotor
·         Intrinsically safe terminals 
·         XTS
·         Industrial servers
·         TwinCAT2
·         RTU 
·         TwinCAT3
·         Bus Couplers
·         Twin SAFE
·         Explosion proof ATEX Panel PC/
·         EJ Terminals
·         Control Panel/Embedded PC/HMI
·         TwinCAT HMI
·         Bus terminals 
·         TwinCAT Analytics
Stand No: B15
As a global partner, Bosch Rexroth supports mechanical and plant engineering challenges around the world with its cutting-edge technology and unique industry knowledge. More than 30,500 employees worldwide work on safe, efficient, intelligent and powerful solutions. For example, they help in the economical production of small batch sizes, or save energy while simultaneously raising productivity. With their cross-technology portfolio, digital services and comprehensive service, Bosch Rexroth are orldwide in a wide variety of different applications, ranging from CNC-controlled machine tools to intelligent building automation.
Products and Services offered in the Middle East:
Bosch Rexroth Middle East started operation in 2009 in Dubai, United Arab Emirates. They are represented all over the region by local distributors in the region through which customers get an instant access to the expertise in the field. Aided by a continuous flow of latest technologies from international locations of Bosch Rexroth AG, Germany, the company has been able to build up a high level of competency locally in various fields of application for Rexroth products, this including electric drives & controls, linear motion and assembly technologies, industrial and mobile hydraulics.
Benefits & Advantages:
The connected world demands flexibility. Bosch Rexroth’s components and modules constantly exchange information and form a network - organizing themselves and adapting to new tasks. Where appropriate, they form a unit with superior IT systems and the Internet of Things.
Customers benefit as this enables lower unit costs and the economical production of small batch sizes up to 1. Data-based services or remote service are also possible through intelligent connectivity. Bosch Rexroth face the challenges of digital transformation with smart collaborations. In cooperation with customers, machine manufacturers and users, they combine practical experiences with ground breaking technologies. 
Stand No: A12

Automata is a controlled company of Cannon Group, specialized in industrial and process automation. 
Cannon Automata’s range of solutions reflects the mission and vision of the company: design, develop and products manufacture, applications and high level engineering solutions to satisfy the need for technological innovation, flexibility and competitiveness of the market.
SPS Italy and SPS Nurnberg represent for Cannon Automata the most important worldwide fairs and Events dedicated to industrial automation and solutions.
Cannon Automata will participate in the first edition of the well know Messe Frankfurt fair in the Gulf Area, because of the opportunity to propose Italian excellence in the automation market to new potential customers, and the chance to meet all ME players of the supply chain providing the right platform to showcase the latest innovations and solutions. 
Products and Services offered in the Middle East:
  • Products: PLC, HMI, I/O’s Module, SW, Motors, Drives, Network Communication 
  • Applications:  HW and SW solution for specific user applications like Motion & Robotics, preventive Maintenance, Environmental Monitoring, Energy monitoring, Master plant and industry 4.0 application.
  • Engineering Service: Full range of integrated service in the engineering project for automotive, Oil & Gas, Water treatment and other industrial sectors.
Benefits & Advantages:
Innovation. Customization. Italian Excellence. This is Cannon Automata.
Capitalize on the experience gained in over 35 years and share it with strategic and technology partners.
Cannon Automata is synonymous of high Quality, Italian Design, High Level of Engineering Solution and Efficiency in the automation world.
Stand No: A14
Delta, founded in 1971, is a global leader in power and thermal management solutions and a major player in several product segments such as industrial automation, displays, and networking. Its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” focuses on addressing key environmental issues such as global climate change.  As an energy-saving solutions provider with core competencies in power electronics and innovative research and development, Delta's business domains include Power Electronics, Automation, and Infrastructure. Delta has 169 sales offices, 70 R&D centers and 38 manufacturing facilities worldwide.
Throughout its history, Delta has received many global awards and recognition for its business achievements, innovative technologies and dedication to corporate social responsibility. Since 2011, Delta has been selected as a member of the Dow Jones Sustainability™ World Index (DJSI World) for 7 consecutive years. In 2017, Delta was selected by CDP (formerly the Carbon Disclosure Project) for its Climate Change Leadership Level for the 2nd consecutive year.
Products and Services offered in the Middle East: 
Drives , Motion & Control & Robotics  Products  including software / management software 
Benefits & Advantages:
Delta offers automation products and solutions with high performance and reliability, including drives, motion control systems, industrial control and communication, power quality improvement, human machine interfaces, sensors, meters, and robot solutions. They also provide information monitoring and management systems such as SCADA and Industrial EMS for complete, smart manufacturing solutions.
Stand No: C15
Eland Cables currently supports projects in over 100 countries around the globe and extensively throughout the Middle East.  Eland looks forward to attend the first SPS Automation Exhibition and Conference to better understand the industrialisation of the region and hope to meet potential new customers and partners across the EPCM, Electrical and General Contractors, Distributors, Engineering Consulting Companies, Specifiers and Cable Wholesaler markets.
Products and Services offered in the Middle East:
Eland Cables is a global supplier of power, data, control and instrumentation cables and cable accessories.  They deliver complete cable solutions from concept to completion including:
  • A comprehensive range of cables manufactured to British and International Standards
  • Own Range of Industrial, Control and Automation cables – Veriflex® - the first cables in the world to hold the BSI Cable Batch Verification Kitemark™
  • Harmonised (HAR) electrical cables
  • Own in house UKAS ISO 17025 Certified laboratory (The Cable Lab®), testing to ensure quality and compliance 
  • Full technical support from specification through to design, installation and compliance
  • And tailored delivery solutions.
Customer service and quality is at the heart of everything.  All the above products and services are available to clients in the Middle Eastern region.
Benefits & Advantages:
A complete, solutions orientated, customer focused partnership.
  • Quality Focused - Eland Cables is the first company to achieve the BSI Cable Batch Verification Kitemark™. This is alongside of an already extensive range of quality, environmental and technical accreditations and extensive QA testing in the ISO 17025 UKAS test facility.
  • Global standards - cables manufactured to British, National, European and International standards.
  • Availability – extensive stockholding available for same-day dispatch, and short lead times for larger project requirements.
  • Logistics - specialist partners to ensure smooth transit in optimum condition, wherever you are in the world.
  • Ownership of Veriflex® range. Their own brand cable, where every batch is tested under the stringent BSI Cable Batch Verification scheme. 
Stand No: A11


The company operates as an Independent Competence Centre on new technologies related to Industrial and Process Communication.

A team of experts with more of 25 years of experience on site, can support customers in all Fieldbus and Ethernet Networks in Manufacturing and Process Automation.

Products and Services offered in the Middle East:

  • Certified Industrial Training
  • Consulting
  •  Industry 4.0 support
  • Industrial Cyber Security
  • Safety
  • Network Troubleshooting
  • Industrial Ethernet Network Design
  • Technical Support - Electromagnetic Compatibility (EMC)
  • Protocols development and support
  • Big Data and Industrial Cloud
  • Technology transfer

Benefits & Advantages:

  • Independent company
  • Spin Off of Genoa University (Engineering , Automation and Electrical Dept.) Italy.
  • Team of experts with University background and large experience in different markets : manufacturing, process control, energy, infrastructures, building automation.
  • R&D department.
  • Permanent Network Monitoring, new solution to control 24/7 the status of industrial network quality.
  • Engineering service to support customers to decide the right industrial network to implement in the factory.




Stand No: A11


The company’s objectives are customized solutions with maximum quality and cost efficiency. Service stands for performance, competence and flexibility at Indu-Sol. Trust, openness and mutual respect are the basis of successful collaboration. Teamwork and communication create transparent knowledge and lay the foundation of a professional advice. 

Indu-Sol is an international operating technology company in the automation industry. With a team of over 100 employees Indu-Sol GmbH provides solutions that ensure industrial automation systems running the fieldbus- and industrial Ethernet technology function properly. With Indu-Sol you found a partner taking care of all your networks as they operate manufacturer independent, have cross-industry and cross-system know-how. Indu-Sol benefits from 15 years of measurements in differentiated plants with unique networks. From these practical experiences Indu-Sol generated own standards and guidelines for a stable and sustainable network. With a large network of distribution partners, Indu-Sol operates worldwide in all kind of industries. 

Products and Services offered in the Middle East:
The mission of Indu-Sol GmbH is the objective evaluation of the quality of industrial data communication. Therefore, the portfolio contains a large spectrum of products and solutions for all popular fieldbuses such as PROFIBUS, PROFINET, CAN, ASi and many more. The scope of products includes connectors, cables and measuring points through self-developed metrological measuring tools and software. In this way, weak-points in networks or fieldbuses can be localized, disturbances detected at early stage and countermeasures initiated. In order to ensure the continuous functioning of automated systems the company developed a complete system solution for Permanent Network Monitoring (PNM) with the goal of sending a warning before a system is down. This continuous monitoring of the fieldbus systems provides information about the current and past condition of a system to make maintenance plannable and ensure uninterrupted production without serious losses. Therefore, Indu-Sol developed a range of products like quality and cable testers for trouble shooting, INspektors that monitor the running fieldbus system and high level infrastructure components that are available around the world. 
EMC in automation is another core competency of Indu-Sol where the company offers various solutions to ensure optimal equipotential bonding characteristics. Furthermore, many ways of knowledge transfer to customers using seminars, metrological measurements and technical support are offered. As a key partner in practical application, Indu-Sol also supports its customers in all areas from planning and commissioning to maintenance and troubleshooting. 

Benefits & Advantages:
  • Completeness: You get “everything from one source”. For PROFIBUS, PROFINET, Industrial Ethernet and other networks usual in the industry – from planning a new plant or modernization of existing networks, to the supervision of acceptance tests, as well as measurements and troubleshooting .
  • Know-how: PI have many years of experience. As a certified training and competence center of the parent organisation PROFIBUS & PROFINET International (PI) share knowledge in practical oriented trainings and seminars – if you wish also in your company premises.
  • Competence on-site: The Indu-Sol in-house development department with over 20 employees guarantees innovative products and quick reaction to customer requirements.
  • Independence: Solutions are independent of manufacturers and applicable in many branches that utilize automation engineering e.g. automotive, paper, steel, food.
  • Global Player: Indu-Sol constantly expands its international partner network. In this way, they ensure a worldwide local availability of products, support and services.
  • Individual and immediate support: The Company’s employees are available via telephone support for your inquiries and questions.
  • Products for everyone: All products are unique by their ease of use, well-structured handling and quick results. 
Stand No: C11
The company was founded in 1957 by Oskar Lapp with ÖLFLEX® the first industrially produced signal cable in the world.
Today Lapp Cables produces cables and conductors for different industries and markets: mechanical and systems engineering, the automotive industry, MSR technology, electrical and installations engineering, EDC and more.
Lapp Cables products are primarily produced in the Lapp Cables group's own production plants.
They currently supply 40,000 standard items from stock. They also develop and produce cables and conductors to customer specifications.
The Lapp Group has 41 sales companies, 17 production sites and approx. 100 national partners worldwide.
Lapp Cables aims to be leading suppliers of Integrated Solutions and Branded Products in the field of Cables and Connection Technology.
Products and Services offered in the Middle East:
Through Lapp Cables Middle East FZE, Lapp Group offers whole range of Lapp Products including Control Cable, Data Cables, Ethernet Cables, Fibre Optics, Connectors, Glands, Cable Protection Systems, and Marking Systems.  They also offer Harnessed Solutions and can design cables to client satisfactions.
Stand No: B14
The Mitsubishi Electric Group operates on the corporate principle of contributing to creating a vibrant and affluent society by enhancing its technologies, services and creative powers, as a leader in the manufacture and sales of electric and electronic equipment used in Energy and Electric Systems, Industrial Automation, Information and Communication Systems, Electronic Devices and Home Appliances.
Mitsubishi Electric is changing the world around us making it a better through technology and innovation.  
Products and Services offered in the Middle East:
Main products and services in the Middle East: Elevators/Escalators, Heavy electrical machinery (Power Systems), Air Conditioning Systems, Factory Automation (FA) and Video Wall Display Systems.
Other businesses: Transportation systems, Automotive Equipment, Information and Communication Systems, Public Systems, Space Systems, Semiconductors & Devices, and Home products. 
Benefits & advantages:
FA Systems: Extensive portfolio of industrial automation products and systems are used in a wide-range of solutions including factories, manufacturing plants, building management and social infrastructure.
Building Systems: From individual sales of elevators and air-conditioning & ventilation systems to complete packages for commercial and residential buildings, they offer solutions to match building requirements and occupant needs. 
Energy Systems: Continually creating innovative eco-conscious energy saving solutions for power infrastructure systems.
Stand No: B12
Commitment and values are deeply engrained in business culture. The company's continuity and independence are the cornerstones of their 65-year history. Their roots are in Germany – but products are at home anywhere in the world. The vast experience and commitment of employees have made them what they are, a leading international company in safe automation. Their aim is to make the world of automation better and safer.
Company Objectives:
- Enhance the awareness of Safety Technology in the region
- Provide Customer Service
Products and Services offered in the Middle East:
Sensor technology, Relays, Small controllers, Controllers, PLC, Drive technology, HMIs, Software, Consulting Services (Risk analysis, risk assessment, etc.)

Benefits & Advantages:
Automate Safely. Provide “Complete Automation Solutions”
As ambassadors for safety, the focus for many years has been to develop more innovative products & solutions, which customers can use to achieve personal, ecological and economical freedom. They are also involved in national & international committees, so that they can actively help to shape the future of industrial automation. 
Stand No: A13
PROCENTEC is your partner for digital data communication solutions in the field of automation. The company develops and assembles their product portfolio in-house and hold innovation and customer’s needs in high regard. They optimize the network performance of customer installations and provide all necessary support services. Besides troubleshooting & maintenance, they also offer vendor independent training courses for PROFIBUS and PROFINET. As an internationally accredited Competence Center and Testlab, PROCENTEC possesses in-depth knowledge of fieldbus and Industrial Ethernet requirements in the factory and process automation.

Products and Services offered in the Middle East:
All products are offered in the Middle East through their partner ASM – Process Automation.

Benefits & Advantages:
The technology and solutions that they offer enable customers to successfully participate in the world of industrial automation. PROCENTEC takes pride in possessing in-depth knowledge of fieldbus requirements in factory and process automation and the expertise to create innovative solutions for these areas.
They develop in house PROFIBUS and PROFINET products that are being exported through a worldwide distributor network. Especially in the area of maintenance tools and network components they have gained a unique market position.
PROCENTEC, has a professional team of qualified support engineers who provide technical support on-site and online. Their professionals have more than 20 years of experience with PROFIBUS and PROFINET technology. PROCENTEC is always happy to help you come up with the best solutions, from troubleshooting to network audits and from consultancy to network certification. Additionally, PROCENTEC is very successful with its training courses on PROFIBUS and PROFINET technology. Up to now, more than 4000 participants have received a certificate.
Stand No: A17
PROFIBUS and PROFINET International (PI) is the largest automation community in the world and responsible for PROFIBUS and PROFINET, the two most important enabling technologies in automation today. 
The common interest of their global network of vendors, developers, System Integrators and end users covering all industries lies in promoting, supporting and using PROFIBUS and PROFINET.
Regionally and globally about 1,400 member companies are working closely together to the best automation possible. No other fieldbus organization in the world has the same kind of global influence and reach. That´s why PROFIBUS and PROFINET are world leaders in industrial networking.
They look forward to meet clients interested in getting more out of PROFIBUS, PROFINET or I/O Link.
Here they will launch and introduce the flexibility of new on-site courses for
PROFIBUS and PROFINET, with the support of Training kits.

Products and Services offered in the Middle East:
PI Middle East is fast forwarding along with I4.0, IIOT and with support of OPC UA, where know-how and proper tools needs to be analyzed thoroughly.
The following services are offered at PROFIBUS & PROFINET 
Audit for the network where to check the issues 
Basic Training on how to solve issues on PROFIBUS & PROFINET
Advance Training courses
Benefits & Advantages:
To achieve cost efficiency and energy efficiency.
Stand No: A18
Company’s Overall Objectives:
Since its foundation in1991, Progea has been paving the way in the world of evolutional industrial supervision, representing a reliable and competent reference point for all its customers. Right from the start, Progea chose to develop their company based on their product technology know-how, customer help services, quality and professionalism. 
The past twenty-seven years have seen the company grow to become a unique Italian reality in the International sector of SCADA/HMI software. 
Keeping this in mind, they will continue the path offering nothing but the best in advanced technology for Scada applications.
Products and Services offered in the Middle East:
Movicon™ is the SCADA/ HMI platform with applications in every automation sector for global use, from Oil & Gas to Water Treatment, Automotive, Energy, Pharma, Food and Packaging, etc.
Movicon™ allows users to obtain an ecosystem of applications providing SCADA supervision, GeoSCADA telecontrol, HMI solutions, connectivity systems, IIoT and Plant Intelligence and productivity solutions.
Benefits & Advantages:
It’s the whole set of Movicon NExT features that makes it a winning product. For instance, the graphics are based on XAML and support animated 3D objects. The Web technology is based on HTML5 and therefore will work on any client without the need for plugins or add-ons in the browser to run it. Other highly appreciated features include Report and Web Reports, historical / data aggregation, alert notification, scheduler, OPC-UA client / server, and new drivers for IIoT and Cloud. Most of their competitors are adding features to their SCADA solutions but the technology their systems is based on does not allow such flexibility as Movicon NExT does.

Stand No: B17
Rockwell Automation, Inc. the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs over 22,000 people serving customers in more than 80 countries.
A more productive and sustainable world is a world with a higher standard of living and quality of life for everyone. At Rockwell Automation, the resources are squarely focused on turning this aspiration into a reality. Through the power of industrial automation technology, the company develops innovative solutions that help customers achieve Smart, Safe, Sustainable operations in a wide range of industries throughout the world. 
Products and Services offered in the Middle East:
To achieve success, Rockwell Automation has long recognized the importance of connecting independent automation systems in manufacturing environments. In fact, their vision of The Connected Enterprise has guided the development of their Integrated Control and Information Technology for decades. Now, with the convergence of plant-floor Operations Technology (OT) and business-level Information Technology (IT), the vision of The Connected Enterprise has become a reality. 
The Connected Enterprise links production lines, in-the-field assets, utilities and enterprise IT to deliver contextualized information where it is needed. As a result, companies can make better decisions faster – and achieve a new level of operational intelligence to improve productivity and global competitiveness.  
Built on a secure, standard Ethernet infrastructure, The Connected Enterprise is enabled by their Integrated Control and Information portfolio. 
Rockwell Automation’s broad, information-enabled portfolio includes the Integrated Architecture®, Intelligent Motor Control, and Solutions and Services.
Rockwell Automation in Middle East
Leading suppliers of automation controls and drive systems in the Middle East and has an infrastructure to meet the needs of customers doing business in this region. These are complemented by a network of local system solution providers and distributors in the Region. Whether you’re an end user looking to procure automation products to support your business objectives, or an OEM looking to increase your business opportunities, they are a partner you can depend on. Middle East office headquarter is based in Abu Dhabi and teams in the regional offices are always ready for new challenges.  
Benefits & Advantages:
Together with their partners, Rockwell Automation will build on a strong foundation of innovation – and leverage the Internet of Things (IoT) and other contemporary and proven technologies that promise to enhance The Connected Enterprise vision.
Through the Integrated Architecture system, they will help you apply one scalable infrastructure to drive efficiency and productivity across your organization. Unique in the industry, the Rockwell Automation 
Integrated Architecture captures true manufacturing intelligence through technology convergence. 
The Integrated Architecture system is a comprehensive approach that combines Allen-Bradley® automation controls and Rockwell Software® information technologies in a converged Ethernet environment. 
As a result, they can produce more flexible overall solutions with higher levels of visibility – and unlock the real-time decision power that is often hidden within automation systems.
Stand No: B11
SICK is one of the world’s leading manufacturers of sensors, safety systems and automatic identification products for Factory Automation and Logistics Automation applications as well as gas flow and analyser solutions for Process Automation. Whether automating factories or optimizing distribution centers, or monitoring emissions from a stack, SICK provides cost-effective sensor solutions.
The company has pioneered a long line of industry firsts – such as the first safety light curtain, the first colour sensor, the first flue gas monitor and many more. These innovations provide solutions to virtually every industry application across the globe.
SICK FZE, based in the Jebel Ali Free Zone, Dubai, United Arab Emirates, is responsible for sales and technical support across the Middle East region where they have a wide network of competent Distributors, system integrators, technology partners and re-sellers.
SICK aims to provide innovative solutions, sales and technical support to all of their customers in the region, including service & maintenance, project coordination as well as applications development. With knowledge of local and regional customs, languages and often uniquely challenging conditions, SICK FZE is well positioned to add value to the Middle East sensor and automation markets, ensuring customer satisfaction. 
Products and Services offered in the Middle East:
Inductive Sensors, Photo-Electric Sensors, Magnetic Cylinder Switches, Connectivity
Safety Light Barriers, Safety laser Scanners, Safety Control Systems, and Safety Switches
Gas Flowmeters, Analyzers, Gas Metering Systems
Motor Feedback Systems, Encoders
Barcode Readers, RFID, Inspection Cameras, Distance Sensors, Ranging
Pressure, Level, Temperature, Flow Sensors